ILLMAS Posted June 19, 2013 Report Posted June 19, 2013 As the subject line says, what do you think is wrong with this article? 2013_06_19_14_00_30.pdf Quote
kcjenkins Posted June 19, 2013 Report Posted June 19, 2013 Well, aside from half the first column being cut off, I find it strange that 1) she did not have a copy from the original visit, 2) it should have been possible for them to generate a new copy regardless of the office being renovated, and 3) I find it really odd that after they gave her the run-around that long, she is HAPPY with their service. Just because they gave her the envelopes and postage? Quote
jainen Posted June 19, 2013 Report Posted June 19, 2013 >>What's wrong with this article?" "H&R Block filed Gonzalez's taxes electronically April 9. Two weeks later, she received a letter from the Internal Revenue Service saying her tax return had been rejected." ACK!! Quote
ILLMAS Posted June 19, 2013 Author Report Posted June 19, 2013 "she did not have a copy from the original visit" Agree, they failed to mention anything about what she did with her original copy, I get this all the time, can you send me a copy of my return because I need it for the bank..... Quote
ILLMAS Posted June 19, 2013 Author Report Posted June 19, 2013 >>What's wrong with this article?" "H&R Block filed Gonzalez's taxes electronically April 9. Two weeks later, she received a letter from theInternal Revenue Service saying her tax return had been rejected." ACK!! LOL it was a trick question and you figured it out. Quote
JohnH Posted June 19, 2013 Report Posted June 19, 2013 A sharp marketing person could have turned this article about poor customer service into a public relations win - by giving her a RAL with no processing charges and no interest. That would have also made it into the article and they would have looked like people who really cared about their customers. Even if they happened to never get their money back, it probably would have been worth more than $1,300 in free publicity. As it is, they showed themselves to be just another big company that blows a lot of smoke but doesn't give a hoot about their customers. Oh, and they also should have FedExed or couriered the copy to her instead of having her come get it. Quote
jainen Posted June 19, 2013 Report Posted June 19, 2013 >>A sharp marketing person<< Gene King (the guy the newspaper called) is the top marketing guru for HRB at the corporate HQ in Kansas City. Here he is with pictures on LinkedIn http://www.linkedin.com/in/geneaking and Twitter https://twitter.com/geneaking. Quote
JohnH Posted June 19, 2013 Report Posted June 19, 2013 I didn't say "the top marketing person". I said "a sharp marketing person." Any suit can give interviews and issue apologies. We are seeing examples of that in another context, aren't we? 2 Quote
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